The motivation behind setting up DELLI was to create a platform that enables independent makers to focus on the development and quality of their product without the obstacles that small producers often face, such as managing food waste, cash, and ingredient flow. What was your motivation behind setting it up? We’ve really built something special over the 12 months. Essentially, it’s a great place to start a foodie side hustle – or for those more established in space, an easy way to expand your offering. It has grown a community of 200+ creators who can set up a digital shopfront on the app without having to worry about many of the challenges and financial risks that come with conventional retail. To find out more about what DELLI is bringing to the table, Hypebeast spoke with founder Simon Beckerman to find out what the app has got cooking for the future.įor those who don’t know, can you explain what DELLI is?ĭELLI is a digital food and drink marketplace that launched in early 2022, providing a mobile app for makers to sell their independently made products.
Whether it’s Emily Yeoh, manager to Mia Khalifa and photographer Olivia Jank, as well as co-founder of Two Hot Asians (also sold on DELLI), or a number of well-known chefs and purveyors on the app including Krush Puppies, Whyte Rushen and Dr Sting Hot Honey, the app has allowed users to connect over their love of independently produced food. In less than a year of business, the purpose-built platform has developed into a 200-strong marketplace that has set up “digital shopfronts” on the app, selling their independently-made products without the challenges and financial risks of conventional retail – with users able to follow other Makers and engage in their recipes and products. Dubbed the ‘Depop for foodies’ – partly due to the app being founded by Depop founder Simon Beckerman – DELLI is being embraced by a community of UK creators who are serving up their own recipes and concoctions via the app. Draw activated for fast and easy heating.Launched in early 2022, DELLI is the dedicated mobile app for independent ‘makers’ who sell their culinary creations through Instagram, WhatsApp and other social media channels.
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